2015 – 2016
WEST VIRGINIA UNIVERSITY INSTITUTE OF TECHNOLOGY
Provided creative leadership, direction and project management across all visual design projects within University Relations including marketing campaigns, visual identity, student recruitment magazine, alumni magazine, multimedia and university brand initiatives and standards. Executed integrated marketing communication visual strategy from concept through execution. Served as a source of expertise and support to colleagues and constituencies across the university. Assisted in establishing, evaluating and maintaining creative and conceptual standards, setting and promoting visual design standards and stylistic guidelines that were consistent with the university's brand strategy. Supervised and managed multimedia/web designer.
2004 – 2015
NATIONWIDE RETIREMENT PLANS
Creative lead and liaison for Internal Sales and Service. Created customized tactics and presentations for new business opportunities. Lead designer for public sector focus clients holding from $200M to $18B in assets including City of Phoenix, City of Chicago, State of New York and County of San Diego. Built and managed brand identity standards and collateral for focus clients. Team lead for digital tactics such as e-mail creation and web banners. Overhauled print-on-demand service for sales force ordering customized materials online.
2000 – 2004
NATIONWIDE RETIREMENT PLANS
Served as writer and project lead for public sector retirement plans. Wrote copy for fliers, brochures, advertisements, enrollment kits and other marketing material. Facilitated creative brainstorming sessions for team. Consulted with leadership on marketing strategy, budget and tactics. Managed print budget for individual projects and campaigns. Helped manage production and project workload for a team of writers and designers.
1997 – 2000
Freelance Design Studio
Designed logos and brand identity packages for small businesses in central Ohio. Created packaging, advertising, sales materials, news and product publications, text documents and web graphics. Researched, wrote, edited and proofread copy for press releases, forms, brochures, advertisements and newsletters. Managed a group of freelance designers and writers as well as contracts with outside vendors and suppliers.
1995 – 1997
NANCY FLYNN PUBLIC RELATIONS
Managed public relations for clients in health care, insurance, publishing, law, retail and professional service. Wrote press releases, newsletter articles, fliers, brochures and presentations. Helped plan and coordinate special events and media relations efforts. Served as in-house design specialist. Maintained database and inventory of press coverage.
Columbus State Community College
West Virginia State University
Designer with more than 20 years of graphic and writing experience. I began my career in public relations, serving as writer and account executive before becoming a freelance designer — creating graphics for print and web, copy writing and proofreading. I most recently served as Creative Manager for a regional campus of West Virginia University. When I'm not working, I enjoy flying as a private pilot, working out, and spending quality time with family and friends.
2011 EDDY AWARD
City of Milwaukee Deferred Comp
2011 NAGDCA AWARD
Your Missing Piece Campaign
State of New York Deferred Comp
2012 MARCOM AWARD
City of Chicago Deferred Comp
2014 NAGDCA AWARD
Thanks a Billion Campaign
County of San Diego Deferred Comp
© 2017 by Daniel Holstine.