Logo Exploration for Cook County, IL
Logo Exploration for Cook County, IL

Cook County, Illinois Deferred Comp

Logo Exploration for Cook County, IL
Logo Exploration for Cook County, IL

Cook County, Illinois Deferred Comp

Logo Exploration for Cook County, IL
Logo Exploration for Cook County, IL

Cook County, Illinois Deferred Comp

Logo/Brand Identity

The Plan decided to retire the use of the county seal as a way of identifying the Plan. We launched a campaign to create a new logo and brand identity for the client. The new logo would appear on their website and in customized marketing materials seen by current and prospective participants, government leaders and the Chicago community. Here is one logo option presented. The client liked the modern, abstract use of the double “Cs.” When viewed differently, it denotes the idea of money, which helps reinforce the financial nature of this organization.

© 2017 by Daniel Holstine.