Following the creation of a new logo for the City of Chicago Deferred Compensation Plan, I started developing new campaign collateral for the Plan. The client wanted the look and feel of the new creative to be contemporary, professional and easy to follow. This brochure that educates participants on the withdrawal options available to them at retirement, boasts a unique square format. It makes use of ample white space and colorful photography, and positions the Plan’s new logo in a forward and recognizable way. Presentation of the topics is simple and consistent.

Participant Collateral

Guide to Withdrawal and Payouts
Guide to Withdrawal and Payouts

City of Chicago Deferred Comp

Guide to Withdrawal and Payouts
Guide to Withdrawal and Payouts

City of Chicago Deferred Comp

Guide to Withdrawal and Payouts
Guide to Withdrawal and Payouts

City of Chicago Deferred Comp

© 2017 by Daniel Holstine.