One Billion Strong

To celebrate the client reaching $1B in assets under management, we created an awareness campaign targeting current and potential Plan participants. The campaign was launched in unison with the annual Financial Fitness Expo, resulting in increased awareness during expo workshops, meetings and one-on-one visits with participants. My goal was to create a memorable icon for the event that celebrated the billion dollar milestone while conveying a sense of strength offered through the Plan. Shown here is the logo that I created along with a few tactic concepts offered to the client.

Financial Fitness Expo Campaign
Financial Fitness Expo Campaign

State of Arizona Deferred Comp

Financial Fitness Expo Campaign
Financial Fitness Expo Campaign

State of Arizona Deferred Comp

Financial Fitness Expo Campaign
Financial Fitness Expo Campaign

State of Arizona Deferred Comp

© 2017 by Daniel Holstine.