Branding and Identity
Branding and Identity

County of San Diego Deferred Comp

Branding and Identity
Branding and Identity

County of San Diego Deferred Comp

Branding and Identity
Branding and Identity

County of San Diego Deferred Comp

Logo Concept

My team had the opportunity to create a new logo for the County of San Diego Deferred Compensation Plan. We concepted around several ideas related to growth, stability and diversity. Here is one of the concepts I created that subtly focuses on the idea of financial growth afforded to members who participate in the Plan. The tree element is thoughtfully placed within the letters of the Plan name and form the “T” and “I” within the logo. The color palette embodies natural colors from nature: green, blue and yellow-orange. A few mock ups bring the brand to life.

© 2017 by Daniel Holstine.