Direct Mail Concept
Direct Mail Concept

Nationwide® Retirement Plans

Direct Mail Concept
Direct Mail Concept

Nationwide® Retirement Plans

Direct Mail Concept
Direct Mail Concept

Nationwide® Retirement Plans

‘In the Nation’ Campaign

 

My team was tasked with leveraging “In the Nation” campaign creative developed for the over-arching Nationwide brand. We had to find a way to make it relevant to the Nationwide Retirement Plans’ customer. Our main focus quickly became the Plan participants — everyday people who need help with planning for retirement. Through the use of copy and photography that is centered around the participant, we were able to engage readers and offer help. The color palette and headline styles were leveraged from the over-arching campaign creative.

© 2017 by Daniel Holstine.