Bi-Fold Mailer
Bi-Fold Mailer

Nationwide® Retirement Plans

Bi-Fold Mailer
Bi-Fold Mailer

Nationwide® Retirement Plans

Bi-Fold Mailer
Bi-Fold Mailer

Nationwide® Retirement Plans

You First Participant Campaign

In this campaign tactic concept aimed at participants, the focus is on the reader and the help offered by Nationwide. My goal was to create a simple, cost-effective direct mail that would get the reader’s attention and involve them in the story unfolding on the inside. Through the use of coordinating photography and color overlays, I developed a warm and energetic mailer that is informative and impactful to the participant. The photography placement and continuing dialogue encourage the reader to stay connected with the material.

© 2017 by Daniel Holstine.