Retro Themed Travel Postcard
Retro Themed Travel Postcard

County of San Diego Deferred Comp

Retro Themed Travel Postcard
Retro Themed Travel Postcard

County of San Diego Deferred Comp

Retro Themed Travel Postcard
Retro Themed Travel Postcard

County of San Diego Deferred Comp

Participant Retention

During concepting for this client’s annual retention campaign focused on keeping participants in the Plan, I developed this playful and memorable direct mail that echoes the travel postcards of the 1950s/1960s. The tone of the over-sized postcard conveys that you’re home — a place that’s sunny, welcoming and admired by many. So why leave? A deeper dive into the copy promotes the exclusive plan benefits available only to particpants of the County’s deferred compensation plan. 

© 2017 by Daniel Holstine.